Rural
18 June, 2023
VFF announces new CEO
Brendan Tatham has been formally appointed as chief executive officer of the Victorian Farmers Federation (VFF). Mr Tatham joined the state's peak agricultural advocacy organisation as interim CEO last November. He was named as the permanent...
Brendan Tatham has been formally appointed as chief executive officer of the Victorian Farmers Federation (VFF).
Mr Tatham joined the state's peak agricultural advocacy organisation as interim CEO last November.
He was named as the permanent appointee following an extensive recruitment process conducted by Pacific Search Partners which attracted a large pool of applicants.
VFF president Emma Germano said she was delighted to see Mr Tatham take on the role permanently, given the significant experience and knowledge he would continue to share with the organisation.
“Brendan brings over 25 years of experience to the VFF from his extensive background in public health, agri-food and emergency management, having held senior leadership positions at the Victorian Department of Environment and Primary Industries and as chief executive officer at PrimeSafe,” Ms Germano said.
“Since taking the reigns as interim CEO in late 2022 he's helped fast-track the transformation of the VFF.
"His permanent appointment will better enable the organisation to deliver the best possible results for farmers – exactly what we need to do."
Mr Tatham said he was eager to continue the work that has been started to allow the organisation to embrace the opportunities of the future.
“I’m thrilled and honoured to be asked to lead the VFF," he said.
"I’m genuinely excited about the opportunity to work with the board, staff and members to make a difference for Victoria’s agricultural industries, farmers and regional communities.
“Farmers are at the core of everything we do and I look forward to transforming our members' needs into outcomes by utilising the fast-moving media, technology and political cycles that make up today’s modern advocacy environment."